Press Release: Announcing 2026 New Global Brand Ambassador - CUCKOO Singapore

CUCKOO SINGAPORE ANNOUNCES GLOBAL SUPERSTAR LEE JUNHO AS ITS NEW GLOBAL BRAND AMBASSADOR

Award-Winning Korean Actor Joins CUCKOO Singapore’s Mission of “Creating Healthier Homes, Every Day” — Inspiring Every Household to Live #HealthierTogether

SINGAPORE, 1 May 2026 – CUCKOO International (S) Pte. Ltd. (“CUCKOO Singapore”), a renowned healthy home appliance brand, today announces the appointment of acclaimed South Korean actor and global music artist Lee Junho (이준호) as CUCKOO’s new Global Brand Ambassador, effective today.

This appointment elevates his brand ambassadorship that began in Korea in 2022 to a global scale, marking a landmark moment for CUCKOO’s brand presence in Singapore and across its international markets. It is also a declaration of CUCKOO Singapore’s 2026 brand theme “Creating Healthier Homes, Every Day” — the brand’s unwavering belief that a healthier home is the foundation for a happier life. Through this ambassadorship, CUCKOO invites families everywhere to embrace what it truly means to live #HealthierTogether.

“We are incredibly proud to welcome Lee Junho as our global brand ambassador, becoming the face of the brand in Singapore and beyond. His values, including his dedication, discipline, and a genuine care for the people around him, are a perfect reflection of what CUCKOO stands for every day. This
year, our message to every household is simple: ‘Creating Healthier Homes, Every Day’. It is more than a tagline — it is our promise to every household. We want every family to feel empowered to build a healthier home and be part of a community that lives #HealthierTogether. Lee Junho embodies that spirit, and we believe this ambassadorship will inspire families across Singapore, Asia and beyond to take that step,” said CUCKOO Singapore Country Head and Director, Anthony Chua.

About the New Global Brand Ambassador

Lee Junho is one of South Korea’s most accomplished multi-hyphenate entertainers — a celebrated actor and recording artist who has built an enduring fanbase spanning Asia, Japan, Latin America, and beyond. Over the past decade, he has established himself as one of Korea’s leading dramatic actors, earning wide critical acclaim for the depth and versatility he brings to every role.

His 2021 performance in the historical romance drama The Red Sleeve earned him the Baeksang Arts Award for Best Actor — the first male singer-turned actor to win the Best Actor award in the TV category at the Baeksang Arts Awards — and the Best Actor Award at the 34th Korean PD Awards. His lead role in the 2023 romantic drama King the Land made him a household name across Southeast Asia. Most recently, his starring role in Netflix’s superhero drama Cashero (2025) reached the global Top 10 Non- English TV chart, cementing his status as a leading figure in Korean entertainment with genuine international reach.
 
Having established his own independent label, O3 Collective, in August 2025, Lee Junho enters this ambassadorship at the peak of his career — an artist in full creative and professional control of his path. “Having journeyed with CUCKOO since 2022, I have long admired the brand for the way it has made healthy living accessible and meaningful to families everywhere. It is a privilege to now take this partnership to a global scale. Being entrusted as the face of this brand is something I take great pride in. I am honoured to champion CUCKOO Singapore theme of ‘Creating Healthier Homes, Every Day’ and hope that together, we can inspire everyone to stay #HealthierTogether by taking care of themselves and the ones they love — starting from the heart of every home,” said Lee Junho, CUCKOO Global Brand Ambassador.