The Healthy Appliances Pillar

Every person in this world is constantly searching for ways to improve their standards of living, the quest for a better quality of life never ends.

At CUCKOO, we have made it our mission to push the boundaries of our capabilities, so that we are able to not only further improve lives by meeting the standards that millions of families around the world would expect of a global home appliance, but to also go far beyond these standards in all that we do, every day.

This is the Promise.

Our Journey


Mr Koo Ja-Shin established CUCKOO Electronics (Formerly known as Sunkwang Electronics Co. Ltd.).


The CUCKOO brand was launched.


Mr Koo Bon-Hak (Brian) became CEO.


CUCKOO International, CUCKOO Korea’s first overseas joint venture company was founded by Mr Hoe Kian Choon.


CUCKOO Singapore was founded by Mr Hoe Kian Choon. CUCKOO Brunei was founded by Mr Wong Kim Guan.


CUCKOO Indonesia was established by CUCKOO International (Malaysia) and CUCKOO Electronics (Korea).


CUCKOO International officially became the Southeast Asian hub.


CUCKOO Singapore launched 10 brandstores islandwide in 100 days under the CUCKOO 100 initiative.


CUCKOO International is now a Healthy Home Creator. Newly established brands, WonderLab and WonderKlean, joined the ranks of the CUCKOO brand to provide greater Healthy Home offerings.


CUCKOO International launches the A-Series Mattress, a product co-created with Napure under CUCKOO’s Healthy Living pillar.


CUCKOO Singapore launches Singapore’s 1st instant 100°C hot water mode water purifier, CUCKOO TITAN and Singapore’s 1st mechanical water purifier with faucet sterilisation mode, CUCKOO Warrior.


Since our establishment in 2016, we have focused on improving the quality of living through Beyond Standards products and services.

As our organisation continues to expand and diversify the product portfolios to advance this mission further, we aim to strengthen our position in providing greater Healthy Home appliances to enrich a #HealthierTogether lifestyle.


Our History

From humble beginnings in Korea to endless triumphs across the world, CUCKOO has continuously strived to transcend borders and limits to create a lifestyle that is Beyond Standards.

Our Identity

Our Philosophy

In our quest to deliver satisfaction to our customers, and to enable our users to have confidence in our brand and services, we have ingrained the ‘Beyond Standards’ philosophy into all that we do.

Our Mission

To become the No.1 healthy home creator in Asia through our CUCKOO Healthy Home platform.

Our Vision

  1. To go beyond standards in all that we do.
  2. To bring happiness and wellness to every single CUCKOO Healthy Home user.
  3. To grow the company organically and to become a socially responsible organisation.