Jones Lang Lasalle Cuckoo scoops gold at the Marketing Excellence Awards! Direct mail still delivers for Amex RS Components 75th anniversary integrated campaign SingTel MMS campaign Marine Boy wins over mums and kids! Lasalle State of Mind Microsite American Express ION partnership launch RS Rewards Launch Campaign Lasalle College of the Arts – 2010 recruitment campaign

Recent Posts

Data delivers Gold for Cuckoo & TANGS

Nov 13, 2013 | No Comments
Data delivers Gold for Cuckoo & TANGS

We’ve done it again! At last night’s Marketing Excellence Awards in Singapore, Cuckoo once again picked up Gold – this time in the Data-Driven Marketing category. The award was in recognition for a spend stimulation campaign we developed in partnership with TANGS for their high-spending customers. This is the second year running that Cuckoo has […]

Jones Lang LaSalle Investor Services explained

Oct 22, 2013 | No Comments
Jones Lang LaSalle Investor Services explained

We put together this interactive web video to explain and cross-sell JLL’s Investor Services. It was a fun project to work on. Hope you like it. The Challenge Develop a fresh approach to explain and cross-sell JLL’s Investor Services in a simple, straightforward way. The Idea We created an interactive web video that brought the […]

Live on location in NZ

Oct 17, 2013 | No Comments
Live on location in NZ

Check out these behind-the-scenes pics from our recent photo shoot in New Zealand for the upcoming global TÜV SÜD brand campaign. Each shot will be a blend of CGI, location photography and studio shots composited into the final image. It’s a complicated process that requires great planning, attention to detail and experts in all disciplines. The […]

Lights, camera, CMR in action!

Oct 9, 2013 | No Comments
Lights, camera, CMR in action!

Here’s a little video of the integrated campaign we put together to launch Corporate Membership Rewards for American Express. Besides picking up gold at the Marketing Excellence Awards, this campaign has gone on to become a global best practice throughout the international Amex GCP network. American Express CMR Launch – Origami The Challenge Reaffirm Amex’s […]

Marine Boy picks up Gold at the Dragons

Sep 26, 2013 | No Comments
Marine Boy picks up Gold at the Dragons

It was a big night for Cuckoo at the Dragons of Asia in Kuala Lumpur last Friday. The Marine Boy ‘Virtual Aquarium’ won Gold for Best Digital Marketing Promotion Campaign, while our ‘Origami’ launch campaign for Amex’s Corporate Membership Rewards programme picked up Silver for Best Launch Campaign and an Order of Merit for Best […]

Marine Boy wins over mums and kids!

Sep 9, 2013 | No Comments
Marine Boy wins over mums and kids!

Want to know how we transformed a kids snack category typically fuelled by conventional character merchandising to a value-added category that provides both entertainment and education? Then check out this video.  Virtual aquariums, augmented reality, amazing sea creatures – it has it all! The Challenge Drive sales in a highly competitive category by appealing to both […]

Wanted: Front End Developer

Aug 26, 2013 | No Comments
Wanted: Front End Developer

We’re looking for a Front End Developer. You will be joining a tight-knit, collaborative and talented team of artists and innovationists to cultivate and test interactive experiences that matter. Cuckoo is expanding its digital arm and we’re looking for individuals to help with our growth. While there will still be the day-to-day tasks of eDMs […]

Cuckoo scoops gold at the Marketing Excellence Awards

Nov 29, 2012 | No Comments
Cuckoo scoops gold at the Marketing Excellence Awards

Our integrated campaign to launch Corporate Membership Rewards for American Express picked up Gold in the B2B category at last night’s Marketing Excellence Awards. Well done Team Cuckoo and major props to our GCP clients for buying into a kick-arse idea!

Direct mail still delivers for Amex

Nov 23, 2012 | No Comments
Direct mail still delivers for Amex

In our rush to embrace all things digital, sometimes it’s nice to get a brief for a good old fashioned printed direct mail piece. Especially when it comes with a decent production budget like this job, which encourages existing Amex Cardmembers to upgrade to the Platinum Card. It’s a high-end product that requires careful consideration […]